Summer
For warm, humid summers, linen and lightweight organic cotton are ideal. They breathe well and keep you cool. Merino blends can also work for cooler evenings.
Fabric Guide
Know your fabrics. Choose with confidence.
The right fabric makes all the difference in comfort, durability, and style. This guide breaks down the natural materials we use, so you can pick pieces that work for your everyday life in New Zealand.
Shop the New Zealand CollectionWhy Fabric Matters
Fabric is the foundation of every garment. It determines how a piece feels against your skin, how it moves with you, and how long it lasts. We choose natural fibres because they breathe, regulate temperature, and age beautifully—unlike synthetics that can trap heat and wear out quickly.
Beyond comfort, natural fabrics align with a more considered approach to dressing. They are renewable, biodegradable, and often require less energy to produce than synthetic alternatives. By investing in quality natural pieces, you reduce waste and build a wardrobe that lasts.
Merino Wool Blends
Merino wool is a fine, soft wool from Merino sheep, prized for its breathability and temperature regulation. We blend it with other natural fibres like organic cotton to enhance durability and reduce itchiness, creating a fabric that works across seasons.
- Naturally wicks moisture and resists odours
- Keeps you warm when it's cool and cool when it's warm
- Ideal for New Zealand's changeable weather
Care tip
Machine wash cold on a gentle cycle and lay flat to dry. Avoid hot water and tumble drying to prevent shrinkage.
Organic Cotton
Organic cotton is grown without synthetic pesticides or fertilisers, making it gentler on the environment and on your skin. It's soft, breathable, and becomes more comfortable with every wash.
- Hypoallergenic and durable
- Holds its shape well
- Easy to care for and ideal for everyday wear
Care tip
Machine wash warm or cold with like colours. Tumble dry low or hang to dry to minimise shrinkage.
Linen
Linen is made from the flax plant and is known for its exceptional breathability and natural texture. It's lightweight and cool, making it perfect for warm weather, though it wrinkles easily—a characteristic many appreciate as part of its relaxed charm.
- Highly absorbent and quick-drying
- Gets softer with each wash
- Ideal for summer shirts and trousers
Care tip
Machine wash gentle with mild detergent. Air dry or tumble dry low; remove promptly to reduce wrinkles. Iron while slightly damp if desired.
Fabric Comparison
| Fabric | Breathability | Warmth | Durability | Care | Best Season |
|---|---|---|---|---|---|
| Merino Wool Blends | High | High | Medium | Gentle cold wash, flat dry | All seasons |
| Organic Cotton | Medium | Medium | High | Warm or cold wash, low dry | Spring, summer, autumn |
| Linen | High | Low | Medium | Gentle wash, air dry | Summer |
Seasonal Fabric Guide
Winter
In winter, merino wool blends provide excellent insulation while remaining breathable. Layer with organic cotton for comfort. Linen is less suitable unless worn indoors.
Transitional seasons
Spring and autumn are unpredictable. Merino blends are versatile for layering, and organic cotton works well as a base. Linen can be worn on warmer days.
Fabric Care Essentials
Follow these simple guidelines to keep your garments looking their best:
- Read care labels before washing.
- Wash in cold water to save energy and prevent shrinkage.
- Use mild, eco-friendly detergents.
- Air dry when possible; avoid high heat.
- Store folded or on proper hangers to maintain shape.
Sourcing and Sustainability
We prioritise natural fibres that are responsibly sourced. Our merino wool comes from New Zealand farms known for high animal welfare standards, and our organic cotton is certified to meet strict environmental criteria. We believe in transparency and quality over quantity.
Find your perfect fabric
Now that you know your fabrics, explore our collection of timeless essentials made from merino wool blends, organic cotton, and linen.
Shop the New Zealand Collection